{"id":1316,"date":"2021-08-10T08:10:39","date_gmt":"2021-08-10T06:10:39","guid":{"rendered":"https:\/\/www.actionproject.es\/blog\/crear-propuesta-de-valor-empresa\/"},"modified":"2025-07-02T11:13:07","modified_gmt":"2025-07-02T09:13:07","slug":"crear-propuesta-de-valor-empresa","status":"publish","type":"post","link":"https:\/\/www.actionproject.es\/en_gb\/blog\/crear-propuesta-de-valor-empresa\/","title":{"rendered":"\u00bfC\u00f3mo crear una propuesta de valor para tu empresa?"},"content":{"rendered":"<h2>\u00a0<\/h2>\n<h2>\u00bfCu\u00e1les son los pilares de una propuesta de valor?<\/h2>\n<p>Existen <strong>3 factores fundamentales<\/strong> a la hora de evaluar tu propuesta de valor:<\/p>\n<ul>\n<li><strong>Qu\u00e9 ofreces<\/strong>. Identifica las <strong>funcionalidades y los componentes de tu propuesta<\/strong> por separado. No des nada por supuesto, identif\u00edcalas todas sin devaluar ninguna de ellas. No pienses que tu competencia es solo aquella que hace lo mismo que t\u00fa. En realidad, tus competidores son todas aquellas alternativas a las que recurren tus clientes para obtener un beneficio similar o encontrar una soluci\u00f3n a su problema.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>Cu\u00e1les son los beneficios<\/strong>. \u00bfPara qu\u00e9 les servir\u00eda comprar tu producto o adquirir tus servicios? Detecta esas <strong>ventajas finales que consiguen los usuarios o clientes<\/strong>. Solemos creer que lo importante es decirle al cliente las funciones y caracter\u00edsticas que tienen nuestros producto o servicios, o lo que nos diferencia de la competencia. Pero nos olvidamos de algunas cosas importantes para los usuarios como: ser feliz, tener m\u00e1s tiempo, sentirse mejor\u2026 Y s\u00ed, los clientes pagan por beneficios emocionales.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>Qu\u00e9 costes y esfuerzos est\u00e1n asociados a tu propuesta de valor<\/strong>. No solo nos referimos a lo econ\u00f3mico, sino tambi\u00e9n a los riesgos f\u00edsicos o sociales, tiempo que deben emplear, qu\u00e9 esfuerzo le conlleva, incomodidades, coste de oportunidad\u2026 Si solo presta atenci\u00f3n al coste econ\u00f3mico, reducir el precio afectar\u00e1 a los m\u00e1rgenes de beneficio. Pero si piensas en <strong>disminuir el resto de costes<\/strong>, incrementar\u00e1s el valor sin alterar este margen.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2>Detecta los beneficios de tu producto o servicio para tu propuesta de valor<\/h2>\n<p>Debes tener claro que existen <strong>distintos tipos de beneficios<\/strong> que tu producto o servicio puede generar en tus usuarios:<\/p>\n<ul>\n<li><strong>Funcionales<\/strong>. Tenemos en cuenta un punto de vista objetivo: ahorrar, adelgazar, arreglar el coche, aprender franc\u00e9s\u2026<\/li>\n<li><strong>Emocionales<\/strong>. Saber c\u00f3mo le hace sentir tu producto o servicio: libre, feliz, pr\u00e1ctico, seguro, ahorrador, valiente\u2026<\/li>\n<li><strong>Problemas resueltos<\/strong>. A veces es m\u00e1s f\u00e1cil detectar los problemas que resuelves, que los beneficios que generas.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Todos estos factores son imprescindibles de analizar para evolucionar tu estado actual, o innovar para crear propuestas que revolucionen el sector. \u00bf<strong>Necesitas mejorar la propuesta de valor de tu empresa<\/strong>? <a href=\"https:\/\/www.actionproject.es\/en_gb\/\">Cuenta con ActionProject<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>The <strong>propuesta de valor es el beneficio que les generas a tus clientes<\/strong>. No solo queremos decir qu\u00e9 ventajas les aportas, sino c\u00f3mo les haces sentir, c\u00f3mo te perciben a ti respecto a tu competencia, qu\u00e9 les supone econ\u00f3micamente, qu\u00e9 otro esfuerzo deben hacer\u2026<\/p>","protected":false},"author":2,"featured_media":1512,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[10],"tags":[175,177,176,174,178],"class_list":["post-1316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-empresarial","tag-analisis-dafo","tag-beneficios-a-usuarios","tag-clientes","tag-propuesta-de-valor","tag-propuesta-de-valor-de-tu-empresa"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo crear una propuesta de valor para tu empresa? - Action Project<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.actionproject.es\/en_gb\/blog\/crear-propuesta-de-valor-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo crear una propuesta de valor para tu empresa? - Action Project\" \/>\n<meta property=\"og:description\" content=\"La propuesta de valor es el beneficio que les generas a tus clientes. 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