{"id":1321,"date":"2021-11-02T11:24:10","date_gmt":"2021-11-02T10:24:10","guid":{"rendered":"https:\/\/www.actionproject.es\/blog\/lecciones-negocios-el-fundador\/"},"modified":"2025-07-02T11:13:07","modified_gmt":"2025-07-02T09:13:07","slug":"lecciones-negocios-el-fundador","status":"publish","type":"post","link":"https:\/\/www.actionproject.es\/en_gb\/blog\/lecciones-negocios-el-fundador\/","title":{"rendered":"5 lecciones del mundo de los negocios en \u2018El Fundador\u2019"},"content":{"rendered":"<p>Este <em>film<\/em> cuenta el relato de Ray Kroc, <strong>un vendedor frustrado que adquiere la cadena de comida r\u00e1pida McDonald\u2019s <\/strong>tras sutiles maniobras que le brindan la oportunidad de hacerse con el control de la compa\u00f1\u00eda.<\/p>\n<p>\u00a0<\/p>\n<h2>Esto es lo que podemos aprender con la pel\u00edcula <em>El Fundador<\/em><\/h2>\n<ul>\n<li><strong>Encontrar un oc\u00e9ano azul<\/strong>. En un entorno donde abundan los t\u00edpicos restaurantes tradicionales, los hermanos McDonald encontraron una <strong>metodolog\u00eda de restaurante diferente que a\u00fan no estaba explotada<\/strong>: el mundo de la comida r\u00e1pida. Un negocio innovador que se abr\u00eda paso en un mercado nuevo en los a\u00f1os 50.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>Dar importancia a la propuesta de valor<\/strong>. Conocer al p\u00fablico y saber qu\u00e9 es lo que necesita, te permite <strong>saber la realidad de lo que quieren los usuarios<\/strong>. Y aqu\u00ed est\u00e1 la clave de este negocio, supieron <a href=\"https:\/\/www.actionproject.es\/en_gb\/blog\/crear-propuesta-de-valor-empresa\/\">crear y adaptar la propuesta de valor<\/a> a las necesidades del cliente: rapidez y calidad.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>Crear una marca reconocible<\/strong>. Ray Kroc centr\u00f3 sus esfuerzos en el <strong><em>branding<\/em> como eje para diferenciarse de la competencia<\/strong>. El objetivo era crear sensaciones y conexiones conscientes o inconscientes con los clientes. Esos dos arcos dorados llamaban la atenci\u00f3n de los conductores y generaban una sensaci\u00f3n de hogar, un lugar familiar al que acudir en cualquier momento.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>Detectar una metodolog\u00eda que no consuma demasiados recursos<\/strong>. La idea es <strong>hacer progresar negocio de manera f\u00e1cil y eficiente<\/strong>. En este caso, el m\u00e9todo de producci\u00f3n de hamburguesas era aplicable a cualquiera de sus restaurantes, basado en la calidad y rapidez.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>Escalar el negocio a trav\u00e9s de la franquicia<\/strong>. Aunque no en todos los negocios es tan factible esta propuesta, lo cierto es que en el caso de McDonald\u2019s el <strong>modelo de negocio es f\u00e1cil de replicar<\/strong>; por lo que gracias a los socios se pueden expandir las instalaciones por diferentes \u00e1reas.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Si tienes una idea de negocio, encuentra la <a href=\"\/en_gb\/servicios\/profesionalizacion-de-la-empresa\/\">estrategia de empresa<\/a> acorde a tus necesidades. Es hora de mejorar en la <a href=\"https:\/\/www.actionproject.es\/en_gb\/blog\/gestion-de-proyectos-mejorar-resultados-empresariales\/\">gesti\u00f3n de proyectos<\/a>, mantener un desarrollo econ\u00f3mico y optimizar el <a href=\"https:\/\/www.actionproject.es\/en_gb\/blog\/claves-hacer-crecer-negocio-plan-crecimiento\/\">crecimiento de tu negocio<\/a> con <a href=\"https:\/\/www.actionproject.es\/en_gb\/\">ActionProject<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Todo el mundo conocemos la cadena de comida r\u00e1pida McDonald\u2019s, pero \u00bfte has preguntado alguna vez c\u00f3mo ha llegado hasta ah\u00ed? <strong>La pel\u00edcula <em>El Fundador<\/em><\/strong> nos muestra la historia de esta marca tan conocida.<\/p>","protected":false},"author":2,"featured_media":1461,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[131,96,192,191,174],"class_list":["post-1321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-empresarial","tag-estrategia-de-negocios","tag-ideas-de-negocio","tag-metodologia","tag-oceano-azul","tag-propuesta-de-valor"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 lecciones del mundo de los negocios en \u2018El Fundador\u2019 - Action Project<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.actionproject.es\/en_gb\/blog\/lecciones-negocios-el-fundador\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 lecciones del mundo de los negocios en \u2018El Fundador\u2019 - Action Project\" \/>\n<meta property=\"og:description\" content=\"Todo el mundo conocemos la cadena de comida r\u00e1pida McDonald\u2019s, pero \u00bfte has preguntado alguna vez c\u00f3mo ha llegado hasta ah\u00ed? 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