{"id":1323,"date":"2021-11-23T09:38:57","date_gmt":"2021-11-23T08:38:57","guid":{"rendered":"https:\/\/www.actionproject.es\/blog\/estrategias-ventaja-competitiva-negocio\/"},"modified":"2025-07-02T11:13:08","modified_gmt":"2025-07-02T09:13:08","slug":"estrategias-ventaja-competitiva-negocio","status":"publish","type":"post","link":"https:\/\/www.actionproject.es\/en_gb\/blog\/estrategias-ventaja-competitiva-negocio\/","title":{"rendered":"3 estrategias para descubrir la ventaja competitiva de tu negocio"},"content":{"rendered":"<p>\u00bfTe imaginas que todas las personas fu\u00e9semos iguales? La clave est\u00e1 en definir tus <strong>caracter\u00edsticas internas y externas y establecer una estrategia de diferenciaci\u00f3n<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<h2>Encuentra la ventaja competitiva para diferenciarte de la competencia<\/h2>\n<p>Existen unas <strong>caracter\u00edsticas clave <\/strong>que determinan que un factor es relevante <strong>como ventaja competitiva <\/strong>para una empresa. Estos criterios son:<\/p>\n<ul>\n<li>Poner en valor y <strong>sacarle rendimiento<\/strong> a esa ventaja diferencial.<\/li>\n<li>Que esa ventaja <strong>perdure en el tiempo<\/strong>.<\/li>\n<li>The <strong>incapacidad de imitar<\/strong> esa ventaja.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Michael Porter acu\u00f1\u00f3 este concepto de ventaja competitiva y, seg\u00fan \u00e9l, <strong>podemos distinguir tres estrategias que definan esa caracter\u00edstica diferencial<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<h3>Ventaja competitiva por liderazgo de costes<\/h3>\n<p>Hace referencia al <strong>precio de tus servicios o productos<\/strong>. La posibilidad de ofrecer al consumidor un precio m\u00e1s bajo que la competencia. Esta estrategia se recomienda cuando un producto o servicio est\u00e1 estandarizado y se ofrece en muchas compa\u00f1\u00edas, o cuando las posibilidades de diferenciaci\u00f3n son escasas.<\/p>\n<p>El mayor riesgo que podemos encontrar son los nuevos competidores, que pueden aprovechar mejor <strong>la ventaja de precios competitivos<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<h3>Ventaja competitiva por diferenciaci\u00f3n<\/h3>\n<p>Se trata de <strong>atribuirle a un producto o servicio unas caracter\u00edsticas exclusivas<\/strong> para presentarlo como \u00fanico frente al p\u00fablico. Aqu\u00ed juega un papel fundamental la intenci\u00f3n del cliente de pagar por calidad o por diferenciarse socialmente, as\u00ed como que el servicio o producto sea dif\u00edcil de imitar.<\/p>\n<p>En este caso, el riesgo lo encontramos en <strong>el target reducido al que nos dirigimos<\/strong>. Este ser\u00e1 muy definido y exigente debido a esa intenci\u00f3n de pagar m\u00e1s por calidad o sentimiento de pertenencia.<\/p>\n<p>\u00a0<\/p>\n<h3>Ventaja competitiva por enfoque o segmentaci\u00f3n<\/h3>\n<p>En este caso es muy importante conocer los <strong>comportamientos de consumo de un producto o servicio<\/strong>. Gracias a esta informaci\u00f3n podemos conocer qu\u00e9 es lo que las personas necesitan realmente. O sea, se enfocan los esfuerzos en un segmento de mercado concreto.<\/p>\n<p>Los negocios que se decanten por esta estrategia de nichos muy definidos tienen el riesgo de que aparezcan muchos <strong>competidores que les imiten o que las necesidades de los consumidores var\u00eden<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>En definitiva, el \u00e9xito de una empresa depende de una <strong>buena estrategia de ventaja diferencial<\/strong>. \u00bfNecesitas mejorar la <a href=\"\/en_gb\/servicios\/profesionalizacion-de-la-empresa\/\">profesionalizaci\u00f3n de tu empresa<\/a>? Cuenta con <a href=\"https:\/\/www.actionproject.es\/en_gb\/\">ActionProject, la consultora de negocios<\/a> comprometida con tu progreso empresarial.<\/p>","protected":false},"excerpt":{"rendered":"<p>En un mundo lleno de negocios parecidos, debes descubrir cu\u00e1l es la <strong>ventaja competitiva de tu empresa<\/strong>. Aquello que te hace diferente y que lograr\u00e1 que el p\u00fablico se fije en tus servicios o productos.<\/p>","protected":false},"author":2,"featured_media":1530,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[10],"tags":[197,131,198,195,196],"class_list":["post-1323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-empresarial","tag-consultora-de-negocios","tag-estrategia-de-negocios","tag-profesionalizacion-de-empresa","tag-ventaja-competitiva","tag-ventaja-diferencial"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 estrategias para descubrir la ventaja competitiva de tu negocio - Action Project<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.actionproject.es\/en_gb\/blog\/estrategias-ventaja-competitiva-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 estrategias para descubrir la ventaja competitiva de tu negocio - Action Project\" \/>\n<meta property=\"og:description\" content=\"En un mundo lleno de negocios parecidos, debes descubrir cu\u00e1l es la ventaja competitiva de tu empresa. Aquello que te hace diferente y que lograr\u00e1 que el p\u00fablico se fije en tus servicios o productos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.actionproject.es\/en_gb\/blog\/estrategias-ventaja-competitiva-negocio\/\" \/>\n<meta property=\"og:site_name\" content=\"Action Project\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-23T08:38:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T09:13:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.actionproject.es\/wp-content\/uploads\/2025\/07\/ventaja-competitiva-negocio.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Juanma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juanma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.actionproject.es\\\/blog\\\/estrategias-ventaja-competitiva-negocio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.actionproject.es\\\/blog\\\/estrategias-ventaja-competitiva-negocio\\\/\"},\"author\":{\"name\":\"Juanma\",\"@id\":\"https:\\\/\\\/www.actionproject.es\\\/#\\\/schema\\\/person\\\/01aa5bb80cabd3235975fa1fccb16e23\"},\"headline\":\"3 estrategias para descubrir la ventaja competitiva de tu negocio\",\"datePublished\":\"2021-11-23T08:38:57+00:00\",\"dateModified\":\"2025-07-02T09:13:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.actionproject.es\\\/blog\\\/estrategias-ventaja-competitiva-negocio\\\/\"},\"wordCount\":395,\"publisher\":{\"@id\":\"https:\\\/\\\/www.actionproject.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.actionproject.es\\\/blog\\\/estrategias-ventaja-competitiva-negocio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.actionproject.es\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/ventaja-competitiva-negocio.jpg\",\"keywords\":[\"consultora de negocios\",\"estrategia de negocios\",\"profesionalizaci\u00f3n de empresa\",\"ventaja competitiva\",\"ventaja diferencial\"],\"articleSection\":[\"Estrategia empresarial\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.actionproject.es\\\/blog\\\/estrategias-ventaja-competitiva-negocio\\\/\",\"url\":\"https:\\\/\\\/www.actionproject.es\\\/blog\\\/estrategias-ventaja-competitiva-negocio\\\/\",\"name\":\"3 estrategias para descubrir la ventaja competitiva de tu negocio - 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