{"id":1323,"date":"2021-11-23T09:38:57","date_gmt":"2021-11-23T08:38:57","guid":{"rendered":"https:\/\/www.actionproject.es\/blog\/estrategias-ventaja-competitiva-negocio\/"},"modified":"2025-07-02T11:13:08","modified_gmt":"2025-07-02T09:13:08","slug":"estrategias-ventaja-competitiva-negocio","status":"publish","type":"post","link":"https:\/\/www.actionproject.es\/en_gb\/blog\/estrategias-ventaja-competitiva-negocio\/","title":{"rendered":"3 estrategias para descubrir la ventaja competitiva de tu negocio"},"content":{"rendered":"<p>\u00bfTe imaginas que todas las personas fu\u00e9semos iguales? La clave est\u00e1 en definir tus <strong>caracter\u00edsticas internas y externas y establecer una estrategia de diferenciaci\u00f3n<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<h2>Encuentra la ventaja competitiva para diferenciarte de la competencia<\/h2>\n<p>Existen unas <strong>caracter\u00edsticas clave <\/strong>que determinan que un factor es relevante <strong>como ventaja competitiva <\/strong>para una empresa. Estos criterios son:<\/p>\n<ul>\n<li>Poner en valor y <strong>sacarle rendimiento<\/strong> a esa ventaja diferencial.<\/li>\n<li>Que esa ventaja <strong>perdure en el tiempo<\/strong>.<\/li>\n<li>The <strong>incapacidad de imitar<\/strong> esa ventaja.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Michael Porter acu\u00f1\u00f3 este concepto de ventaja competitiva y, seg\u00fan \u00e9l, <strong>podemos distinguir tres estrategias que definan esa caracter\u00edstica diferencial<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<h3>Ventaja competitiva por liderazgo de costes<\/h3>\n<p>Hace referencia al <strong>precio de tus servicios o productos<\/strong>. La posibilidad de ofrecer al consumidor un precio m\u00e1s bajo que la competencia. Esta estrategia se recomienda cuando un producto o servicio est\u00e1 estandarizado y se ofrece en muchas compa\u00f1\u00edas, o cuando las posibilidades de diferenciaci\u00f3n son escasas.<\/p>\n<p>El mayor riesgo que podemos encontrar son los nuevos competidores, que pueden aprovechar mejor <strong>la ventaja de precios competitivos<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<h3>Ventaja competitiva por diferenciaci\u00f3n<\/h3>\n<p>Se trata de <strong>atribuirle a un producto o servicio unas caracter\u00edsticas exclusivas<\/strong> para presentarlo como \u00fanico frente al p\u00fablico. Aqu\u00ed juega un papel fundamental la intenci\u00f3n del cliente de pagar por calidad o por diferenciarse socialmente, as\u00ed como que el servicio o producto sea dif\u00edcil de imitar.<\/p>\n<p>En este caso, el riesgo lo encontramos en <strong>el target reducido al que nos dirigimos<\/strong>. Este ser\u00e1 muy definido y exigente debido a esa intenci\u00f3n de pagar m\u00e1s por calidad o sentimiento de pertenencia.<\/p>\n<p>\u00a0<\/p>\n<h3>Ventaja competitiva por enfoque o segmentaci\u00f3n<\/h3>\n<p>En este caso es muy importante conocer los <strong>comportamientos de consumo de un producto o servicio<\/strong>. Gracias a esta informaci\u00f3n podemos conocer qu\u00e9 es lo que las personas necesitan realmente. O sea, se enfocan los esfuerzos en un segmento de mercado concreto.<\/p>\n<p>Los negocios que se decanten por esta estrategia de nichos muy definidos tienen el riesgo de que aparezcan muchos <strong>competidores que les imiten o que las necesidades de los consumidores var\u00eden<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>En definitiva, el \u00e9xito de una empresa depende de una <strong>buena estrategia de ventaja diferencial<\/strong>. \u00bfNecesitas mejorar la <a href=\"\/en_gb\/servicios\/profesionalizacion-de-la-empresa\/\">profesionalizaci\u00f3n de tu empresa<\/a>? Cuenta con <a href=\"https:\/\/www.actionproject.es\/en_gb\/\">ActionProject, la consultora de negocios<\/a> comprometida con tu progreso empresarial.<\/p>","protected":false},"excerpt":{"rendered":"<p>En un mundo lleno de negocios parecidos, debes descubrir cu\u00e1l es la <strong>ventaja competitiva de tu empresa<\/strong>. Aquello que te hace diferente y que lograr\u00e1 que el p\u00fablico se fije en tus servicios o productos.<\/p>","protected":false},"author":3,"featured_media":1530,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","footnotes":""},"categories":[10],"tags":[197,131,198,195,196],"class_list":["post-1323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-empresarial","tag-consultora-de-negocios","tag-estrategia-de-negocios","tag-profesionalizacion-de-empresa","tag-ventaja-competitiva","tag-ventaja-diferencial"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"En un mundo lleno de negocios parecidos, debes descubrir cu\u00e1l es la ventaja competitiva de tu empresa. 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