{"id":1326,"date":"2022-02-01T11:03:38","date_gmt":"2022-02-01T10:03:38","guid":{"rendered":"https:\/\/www.actionproject.es\/blog\/plan-de-viabilidad-negocio\/"},"modified":"2025-07-02T11:13:08","modified_gmt":"2025-07-02T09:13:08","slug":"plan-de-viabilidad-negocio","status":"publish","type":"post","link":"https:\/\/www.actionproject.es\/en_gb\/blog\/plan-de-viabilidad-negocio\/","title":{"rendered":"La importancia del plan de viabilidad como base de tu negocio"},"content":{"rendered":"<h2>\u00a0<\/h2>\n<h2>Aspectos que debes tener en cuenta para realizar un plan de viabilidad<\/h2>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>Presentaci\u00f3n del proyecto<\/strong>. Aqu\u00ed explicar\u00e1s la <strong>metodolog\u00eda de tu plan de viabilidad<\/strong>. Si haces una buena presentaci\u00f3n, podr\u00e1s transmitir las oportunidades de negocio a los inversores, por ejemplo. Tanto los factores econ\u00f3micos como t\u00e9cnicos quedar\u00e1n detallados, informaci\u00f3n \u00fatil para saber c\u00f3mo solventar problemas que pueda tener la empresa.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>Estudio de mercado<\/strong>. Este es el paso previo antes de abrir el negocio. Debes <strong>conocer a tus competidores<\/strong>, sus ofertas y ubicaci\u00f3n, as\u00ed como su visibilidad f\u00edsica y online.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>Estrategia de marketing<\/strong>. Tener en cuenta la estrategia comercial es fundamental, porque las cosas no vienen solas. <strong>Debes dar a conocer tu producto o servicio<\/strong> a trav\u00e9s de una estrategia de marketing. Para ello tendr\u00e1s que definir la inversi\u00f3n que van a requerir estas estrategias y saber transmitir todas las ventajas de tu empresa.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>Producci\u00f3n y empleados<\/strong>. Al ser un negocio nuevo, no sabes en realidad c\u00f3mo va a ser la evoluci\u00f3n. Aunque, debes tener en cuenta la cantidad de trabajadores que vas a necesitar en un principio y su especialidad. Ocurre lo mismo con los medios de producci\u00f3n, por ello determinar <strong>qu\u00e9 es lo que vas a necesitar<\/strong> para desarrollar la actividad de tu negocio es imprescindible.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>Plan econ\u00f3mico y financiero<\/strong>. Tendr\u00e1s que saber con qu\u00e9 recursos econ\u00f3micos puedes contar y prever si vas a requerir un pr\u00e9stamo para llevar a cabo la apertura del negocio. Del mismo modo, es <strong>importante realizar previsiones<\/strong> sobre las ventas que se van a efectuar y estudiar c\u00f3mo mejorarlas poco a poco.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li><a href=\"https:\/\/www.actionproject.es\/en_gb\/blog\/que-es-el-analisis-dafo-y-como-influye-empresa\/\"><strong>An\u00e1lisis DAFO<\/strong><\/a>. Uno de los apartados m\u00e1s importantes que te dar\u00e1 informaci\u00f3n sobre las verdaderas ventajas de tus productos o servicios, que te posibilitan hacer frente a la competencia y abrirte paso en el mercado. Con este estudio conocer\u00e1s las <strong>debilidades y fortalezas<\/strong> internas de tu negocio, as\u00ed como las <strong>amenazas y oportunidades<\/strong> externas que van a influir en su crecimiento.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>The <a href=\"\/en_gb\/servicios\/gestion-de-proyectos\/\">gesti\u00f3n de proyectos empresariales<\/a> comienza siempre con un <strong>plan de viabilidad para determinar cu\u00e1l es la realidad del proyecto<\/strong>. En <a href=\"https:\/\/www.actionproject.es\/en_gb\/\">ActionProject<\/a> te ayudamos a tomar el control de tu negocio y conseguir beneficios.<\/p>","protected":false},"excerpt":{"rendered":"<p>A la hora de emprender un negocio, debes tener en cuenta cu\u00e1les son todos los factores que rodean al proyecto. Toda esta informaci\u00f3n se recoge en un <strong>plan de viabilidad<\/strong> con la idea de definir una ruta que consiga un <strong>crecimiento sostenible y realista de la empresa<\/strong>.<\/p>","protected":false},"author":2,"featured_media":1503,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[10],"tags":[158,181,131,157,201],"class_list":["post-1326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-empresarial","tag-analisis-de-empresa","tag-analisis-estrategico","tag-estrategia-de-negocios","tag-gestion-de-proyectos-empresariales","tag-plan-de-viabilidad"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La importancia del plan de viabilidad como base de tu negocio - Action Project<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.actionproject.es\/en_gb\/blog\/plan-de-viabilidad-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia del plan de viabilidad como base de tu negocio - Action Project\" \/>\n<meta property=\"og:description\" content=\"A la hora de emprender un negocio, debes tener en cuenta cu\u00e1les son todos los factores que rodean al proyecto. Toda esta informaci\u00f3n se recoge en un plan de viabilidad con la idea de definir una ruta que consiga un crecimiento sostenible y realista de la empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.actionproject.es\/en_gb\/blog\/plan-de-viabilidad-negocio\/\" \/>\n<meta property=\"og:site_name\" content=\"Action Project\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-01T10:03:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T09:13:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.actionproject.es\/wp-content\/uploads\/2025\/07\/plan-viabilidad-empresarial.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Juanma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juanma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.actionproject.es\\\/blog\\\/plan-de-viabilidad-negocio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.actionproject.es\\\/blog\\\/plan-de-viabilidad-negocio\\\/\"},\"author\":{\"name\":\"Juanma\",\"@id\":\"https:\\\/\\\/www.actionproject.es\\\/#\\\/schema\\\/person\\\/01aa5bb80cabd3235975fa1fccb16e23\"},\"headline\":\"La importancia del plan de viabilidad como base de tu negocio\",\"datePublished\":\"2022-02-01T10:03:38+00:00\",\"dateModified\":\"2025-07-02T09:13:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.actionproject.es\\\/blog\\\/plan-de-viabilidad-negocio\\\/\"},\"wordCount\":394,\"publisher\":{\"@id\":\"https:\\\/\\\/www.actionproject.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.actionproject.es\\\/blog\\\/plan-de-viabilidad-negocio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.actionproject.es\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/plan-viabilidad-empresarial.jpg\",\"keywords\":[\"an\u00e1lisis de empresa\",\"an\u00e1lisis estrat\u00e9gico\",\"estrategia de negocios\",\"gesti\u00f3n de proyectos empresariales\",\"plan de viabilidad\"],\"articleSection\":[\"Estrategia empresarial\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.actionproject.es\\\/blog\\\/plan-de-viabilidad-negocio\\\/\",\"url\":\"https:\\\/\\\/www.actionproject.es\\\/blog\\\/plan-de-viabilidad-negocio\\\/\",\"name\":\"La importancia del plan de viabilidad como base de tu negocio - 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