{"id":1350,"date":"2023-03-07T07:41:36","date_gmt":"2023-03-07T06:41:36","guid":{"rendered":"https:\/\/www.actionproject.es\/blog\/por-que-profesionalizar-la-empresa-familiar\/"},"modified":"2025-07-02T11:13:11","modified_gmt":"2025-07-02T09:13:11","slug":"por-que-profesionalizar-la-empresa-familiar","status":"publish","type":"post","link":"https:\/\/www.actionproject.es\/en_gb\/blog\/por-que-profesionalizar-la-empresa-familiar\/","title":{"rendered":"\u00bfPor qu\u00e9 profesionalizar la empresa familiar?"},"content":{"rendered":"<p>Lo primero que debes tener en cuenta en tu empresa familiar es que los puestos deben ser asignados no solo por los apellidos, sino por los m\u00e9ritos y capacidades de los trabajadores que componen el negocio. De este modo, crear\u00e1s una estructura financiera y de gesti\u00f3n profesional.<\/p>\n<p>Es muy t\u00edpico ver c\u00f3mo <strong>empresas familiares se desmoronan por falta de profesionalidad<\/strong>. Estas organizaciones suelen estar centradas en un funcionamiento intuitivo en vez de basarse en un proceso anal\u00edtico. Para dar el gran salto a la <strong>profesionalizaci\u00f3n de la empresa familiar hay que hacer cambios profundos<\/strong> tanto en la manera de manejar la informaci\u00f3n, como la estructura organizacional y la elaboraci\u00f3n de estrategias.<\/p>\n<p>\u00a0<\/p>\n<h2>\u00bfC\u00f3mo lograr la profesionalizaci\u00f3n de un negocio familiar?<\/h2>\n<p>Lo importante es consolidar la capacidad competitiva de la empresa, incorporar cambios en las personas y, si es necesario, <strong>contar con apoyo externo para gestionar la empresa familiar<\/strong>. Podr\u00edamos decir que el objetivo es centrarse en c\u00f3mo se dirige el negocio y no en qu\u00e9 persona la dirige.<\/p>\n<p>Debemos tener en cuenta <strong>4 pasos para profesionalizar una empresa familiar<\/strong>:<\/p>\n<ol>\n<li><strong>Evaluar la organizaci\u00f3n<\/strong>. Hay que conocer a fondo la empresa y las personas que la conforman. De esta manera conoceremos sus debilidades y fortalezas, adem\u00e1s de las \u00e1reas de desarrollo a potenciar.<\/li>\n<li><strong>Establecer un <\/strong><a href=\"https:\/\/www.actionproject.es\/en_gb\/blog\/plan-de-viabilidad-negocio\/\"><strong>plan estrat\u00e9gico de viabilidad<\/strong><\/a>. De ser necesario, se deben modificar o implementar estructuras que permitan un buen funcionamiento de la empresa, as\u00ed como de la unidad familiar.<\/li>\n<li><strong>Desarrollar estructuras de gobierno<\/strong>. Aunque sea una empresa familiar, no debemos perder de vista que esto es un negocio. Para que todo funcione de manera correcta, hay que establecer \u00f3rganos de gobierno que atienda a las distintas necesidades de las personas que interact\u00faan en la empresa.<\/li>\n<li><strong>Incluir profesionales externos a la familia.<\/strong> La especializaci\u00f3n de los empleados en el sector es fundamental. Por eso, si se necesitan cubrir ciertos puestos con capacidades que no est\u00e1n disponibles en familiares, contar con expertos externos es imprescindible para aportar valor a la empresa.<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<p>Comprender el <strong>proceso de profesionalizaci\u00f3n de la empresa familiar<\/strong> no es f\u00e1cil. Nuestra recomendaci\u00f3n es que uno de los familiares con preparaci\u00f3n, experiencia y formaci\u00f3n lidere este proceso junto a un <a href=\"https:\/\/www.actionproject.es\/en_gb\/\">consultor de negocios<\/a> especializo en la <a href=\"\/en_gb\/servicios\/profesionalizacion-de-la-empresa\/\">profesionalizaci\u00f3n empresarial<\/a>. \u00bfQuieres conocer c\u00f3mo podemos ayudarte desde ActionPorject? Cont\u00e1ctanos.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a1Larga vida a las empresas familiares! Eso est\u00e1 muy bien, mantener una empresa de generaci\u00f3n en generaci\u00f3n, pero \u00bfc\u00f3mo puedes garantizar su continuidad y rentabilidad? Sin duda, hay que apostar por la <strong>profesionalizaci\u00f3n de la empresa familiar<\/strong> y te contamos c\u00f3mo hacerlo.<\/p>","protected":false},"author":2,"featured_media":1510,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-empresarial"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 profesionalizar la empresa familiar? - Action Project<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.actionproject.es\/en_gb\/blog\/por-que-profesionalizar-la-empresa-familiar\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 profesionalizar la empresa familiar? - Action Project\" \/>\n<meta property=\"og:description\" content=\"\u00a1Larga vida a las empresas familiares! 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