{"id":1353,"date":"2023-03-28T07:00:47","date_gmt":"2023-03-28T05:00:47","guid":{"rendered":"https:\/\/www.actionproject.es\/blog\/claves-planificacion-de-escenarios-estrategicos\/"},"modified":"2025-07-02T11:13:11","modified_gmt":"2025-07-02T09:13:11","slug":"claves-planificacion-de-escenarios-estrategicos","status":"publish","type":"post","link":"https:\/\/www.actionproject.es\/en_gb\/blog\/claves-planificacion-de-escenarios-estrategicos\/","title":{"rendered":"10 claves de la planificaci\u00f3n de escenarios estrat\u00e9gicos"},"content":{"rendered":"<p>The <strong>planificaci\u00f3n de escenarios<\/strong> ayuda a las empresas a prepararse para desaf\u00edos futuros y a organizarse mejor frente a cambios constantes en el entorno.<\/p>\n<p>\u00a0<\/p>\n<h2>\u00bfCu\u00e1les son los elementos de la planificaci\u00f3n estrat\u00e9gica?<\/h2>\n<p>\u00a0<\/p>\n<ol>\n<li><strong>Definir el alcance<\/strong>. Establecer unos objetivos en t\u00e9rminos de servicios o productos, mercados, \u00e1reas geogr\u00e1ficas y tecnolog\u00edas, para marcar las metas en el horizonte.<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<ol start=\"2\">\n<li><strong>Identificar a las partes interesadas<\/strong>. Aquellas personas que est\u00e9n vinculadas de alguna manera al proyecto, ahora y en el futuro. Identificar sus roles actuales y prever c\u00f3mo se transformar\u00e1n a lo largo del tiempo.<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<ol start=\"3\">\n<li><strong>Establecer las tendencias clave<\/strong>. Tanto pol\u00edticas, como econ\u00f3micas, sociales, legales, tecnol\u00f3gicas, industriales y medioambientales. Determinar c\u00f3mo y por qu\u00e9 influir\u00e1n en nuestro negocio y entender su impacto en los distintos escenarios estrat\u00e9gicos.<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<ol start=\"4\">\n<li><strong>Descubrir las incertidumbres cr\u00edticas<\/strong>. Establecer c\u00f3mo los factores anteriores pueden relacionarse entre s\u00ed y c\u00f3mo afectar\u00e1 eso a los asuntos que preocupan a nuestra empresa.<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<ol start=\"5\">\n<li><strong>Dise\u00f1ar escenarios b\u00e1sicos<\/strong>. Una vez identificadas las tendencias e incertidumbres, podremos elaborar nuestros escenarios estrat\u00e9gicos con dos universos polarizados: elementos positivos y negativos.<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<ol start=\"6\">\n<li><strong>Comprobar la consistencia<\/strong>. Estos dos mundos b\u00e1sicos a\u00fan est\u00e1n incompletos. Para verificar su consistencia, debemos preguntarnos si las tendencias identificadas son las correctas, si los escenarios de incertidumbres son posibles y si la posici\u00f3n de los interesados podr\u00eda cambiar o no.<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<ol start=\"7\">\n<li><strong>Desarrollar escenarios de aprendizaje<\/strong>. Gracias a la construcci\u00f3n de escenarios sencillos y su posterior verificaci\u00f3n, surgir\u00e1n tramas generales que compondr\u00e1n los escenarios de aprendizaje.<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<ol start=\"8\">\n<li><strong>Definir las necesidades de investigaci\u00f3n<\/strong>. Los escenarios de aprendizaje nos revelar\u00e1n puntos ciegos y necesitaremos investigaciones adicionales para profundizar en la comprensi\u00f3n de las incertidumbres y tendencias.<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<ol start=\"9\">\n<li><strong>Implantar modelos cuantitativos<\/strong>. Hay que dar un repaso a la consistencia interna de los escenarios estrat\u00e9gicos y evaluarlos para cuantificar las consecuencias previstas.<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<ol start=\"10\">\n<li><strong>Evolucionar hacia los escenarios de decisi\u00f3n<\/strong>. Aqu\u00ed evaluaremos los escenarios escogidos y contrastaremos las estrategias. Si son las adecuadas, compartiremos con el resto de las \u00e1reas de la organizaci\u00f3n. En caso contrario, debemos repetir los pasos anteriores.<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<p>En definitiva, la <strong>planificaci\u00f3n estrat\u00e9gica de escenarios hay que llevarla a cabo para ver venir los cambios <\/strong>y anticiparnos a lo que pueda ocurrir.<\/p>","protected":false},"excerpt":{"rendered":"<p>Deprisa y a lo loco no debe ser el <em>tagline<\/em> de tu negocio<strong>. Analizar los escenarios estrat\u00e9gicos de un proyecto<\/strong> te ayudar\u00e1 a determinar la direcci\u00f3n que debe tomar tu empresa en cada momento.<\/p>","protected":false},"author":3,"featured_media":1502,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","footnotes":""},"categories":[10],"tags":[131,204,37],"class_list":["post-1353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-empresarial","tag-estrategia-de-negocios","tag-estrategia-empresarial","tag-planificacion"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Deprisa y a lo loco no debe ser el tagline de tu negocio. 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